RAGUSA Classique is 75 years old

75 years ago the classic product in the RAGUSA range was born. With the smooth praline filling, whole hazelnuts and the original rectangular shape RAGUSA won the hearts of Swiss consumers.

RAGUSA
through the years

1929

Founding of “Chocolats et Bonbons fins Camille Bloch” in Bern

1942: Invention of RAGUSA

During the war years there was a shortage of raw materials. In 1942 Camille Bloch came up with a brilliant idea: he processed ground hazelnuts into a paste and added whole hazelnuts. He spread the paste in flat moulds, covered them on both sides with a thin layer of chocolate and cut them into rectangular 50-gram bars.

1945

From the very beginning, Camille Bloch was convinced of one thing: No matter how in tune with the times a chocolate product seems, no matter how authentic it is or how good it tastes — without the right packaging, its chances of market survival are slim.

1960

1965

One of the first RAGUSA TV spots.

1970

Two years after colour television arrived on the scene, RAGUSA produced its first colour TV spot.

1975

1980

1980

This TV spot from the 1980s features different RAGUSA consumers.

1988

1989

2006

2007

2010

TV spot for RAGUSA CLASSIQUE and RAGUSA NOIR.

2011

First spot linking RAGUSA and Lara Gut.

2013

Starting this year, RAGUSA becomes Lara Gut’s main sponsor.

2014

TV Spot for the launch of RAGUSA BLOND starring Lara Gut and ZiBBZ.

2014

The current packaging for RAGUSA CLASSIQUE.

2015

TV spot for the launch of RAGUSA FRIENDS, available as CLASSIQUE, BLOND and NOIR.

RAGUSA CLASSIQUE

The classic product in the RAGUSA range with the smooth praline filling, whole hazelnuts and the original rectangular shape. RAGUSA has been produced this way for over 70 years, winning the hearts of Swiss consumers.

Nuts Cacao arrow arrow

Nuts

A key ingredient of RAGUSA: hazelnuts helped turn RAGUSA into a cult product and a unique Swiss chocolate speciality.

Cacao

Cacao beans arrive in Courtelary, where chocolate is then made from them.

100% naturel
  • Cocoa mass
  • Hazelnuts
  • Cocoa butter
  • Whole milk powder
  • Sugar
  • Soya flour
  • Coconut fat
  • Melted butter
  • Skimmed milk powder
Download the full list of ingredients

SELECT
YOUR
RAGUSA!

classique classique blond blond noir noir